Do like Leonard Does

I've just been reading the ever excellent Brain Pickings, in particular how Leonard Cohen is firmly on the side of the perspiration fence when it comes to that famous quote by Edison. Cohen basically plays the numbers game. He writes 'all the time' and eventually he'll find a song he can work with. He also has an interesting take on employment, something that has taken up a significant portion of my daily thinking time since the beginning of last year, and given the title of this blog, one of the prime concerns of all these words. Here's Len on employment;

"Leonard Cohen 2187-edited" by Rama. From Wikipedia.

'But I think unemployment is the great affliction of man. Even people with jobs are unemployed. In fact, most people with jobs are unemployed. I can say, happily and gratefully, that I am fully employed. Maybe all hard work means is fully employed.'

What it actually means Leonard is one of a few things (I looked it up in the dictionary). It can be the state of having paid work, but what he means in this instance is a person's trade or profession. What is Leonard Cohen? He's a songwriter. That's the thing he does with his time, the thing he's chosen to do. Maria Popova, who writes Brain Pickings, calls it an existential imperative. I feel a bit like that about writing. I feel like I have to do it, but sometimes I just turn away from it because I can't be bothered. Then I feel guilty about not doing it. Partly because I think Cohen is right - do it every day and something good might come out of one of those days.

The story behind my latest bit of writing will need another blog post, but for now here it is. It's completely unrelated to Leonard Cohen and writing, it's about the NHS and social enterprises.

Help Me!

With all the many and various distractions that the internet throws up, you can sure find yourself reading a lot of shit you didn't even know that you were interested in. That's basically the whole ethos behind Sabotage Times. As they say themselves 'We can't concentrate, so why should you?' If there is a silver lining to the problem of internet distraction, it's that the really good ideas stand out. Credit where it's due then, to Marianne Power. 

Marianne writes a blog called Help Me! in which she explores the world of self help books. Like all the best ideas, this one seems so obvious it's amazing that no one had thought to do it previously. Self help books are right for close scrutiny if only because, if you were being a bit mean (I am: I've got a hangover) they profit from the anxious and desperate. 

Anyway, if nothing else, she's certainly having a lot of adventures. And if you're interested in writing (which is, I presume, why you're here), there's a really interesting post about turning down a book deal here.

I'm Writing for a Living*

...sort of.  An opportunity came up to write about music via the day job.  That I can do.  I can remember lines from songs that I've never bought such as 'You can suntan', one of the finest rhyming couplets ever.  (It's from Club Tropicana by Wham!)  I can remember stupid trivia about songs like the fact that it's Chaka Khan wailing away in the back of Steve Winwood's 'Higher Love'.  (Why would you put Chaka in the background?  That's gotta be one of the greatest hires ever.)  Ask me what I was doing this time last week, or the date of my sister in law's birthday or anything remotely important and I can't remember it.  I don't understand the way my brain works.

Click on this picture to enlarge it.

My only conclusion is that music is important to me.  We have 6Music on all day at work and I'm lucky enough to work with two blokes who are roughly my age with all the same cultural reference points.  We know that Donna Summer's 'I Feel Love' is one of the greatest records ever made and that it probably invented house music but we equally love 'The Forest' by The Cure and newish things like Jagwar Ma.  We try and guess the year that certain things came out and we speculate endlessly what song titles might be when we can't exactly place them.

People always ask me why I don't write anything for the Mail (where I work).  Until now my answer was that I could never think of anything they'd like.  I couldn't think of any food stories such as 'Yellow Fruit Gives You Cancer/Is a Superfood'.  I couldn't think of any MPs or celebrities that I wanted to have a go at because they held opposing views to my own.  I also quite like the BBC.  Writing the Top of the Pops pages for Mail Plus sort of fell in my lap.  The former scribe wanted more money (and now I'm doing it, I can see why) and the powers that be weren't up for that.   I thought I could do it and I sit next to the person who commissions it.  I did a writing test, they liked it, bingo.
* The money I get for this is about 10% of my salary so writing's not paying for everything just yet.

Don't Write For A Living

Do it for the hell of it.  Because it's cathartic.  Because you feel better after you do it.  Because you enjoy the act of creation.   Because you like the feel of your fingers on the keys and the rattling sound touch typing makes.   Because these words appearing on the screen as you think them feels kind of magical (that's if you're a touch typist).  But don't listen to me, listen to William Faulkner.  He advised writing 'not for glory and least of all for profit, but to create out of the materials of the human spirit something which did not exist before.'  I discovered this quote by way of Brain Pickings and if you're not switched onto this already, you should be.  Lots of sustenance for that disgusting slimy grey organ inside your head.  You can find it here.  I also found this video, which has more great advice about writing for the sake of it. by Time Magazine's favourite author of last year, John Green.

I've been doing some writing for the sake of it recently.  I figured if I wasn't going to get paid for it, I might as well have it doing some good.  What happened is that writing ended up giving me another new experience.   This happens a lot through writing.  If it hadn't started writing, I might not have ended up going up in a microlight over Victoria Falls or interviewing a Lord of the Rings fan that had raised enough money through crowd funding to make her own hour long version.  Anyhow, Broadway is a charity that helps the homeless near where I live.  I get to interview some of their clients, put it together as a feature and they use those stories to market the charity to potential donors and increase their visibility by placing them in the media.   Needless to say, it's pretty humbling to meet some of these people.  It also brought some much needed perspective into my life when I was busy moaning about London being expensive and getting bored of my day job.   As my Mum used to say, there's always someone worse off than yourself.

Huffington Post bans 'Black Hatting'?

Following my post about making money out of One Direction, I got a few more commissions from clients eager to see their own websites plugged on Huffington Post.   One guy even sent me some suggestions of how to write it as the subject matter was so boring I couldn't think how to make it interesting.  As I wrote in that last piece, I thought this was a way that everyone could benefit from an idea like HuffPost.  They still get their content free, the client gets some exposure and, most importantly in the internet age of everyone expecting to get stuff for free, the writer gets paid.

Except HuffPost spotted I was posting paid for features and sent me an email telling me to pack it in.
Here's the relevant part of the T and C's:

• Disclosure: In an effort to be as transparent with our readers as possible, HuffPost bloggers should disclose any financial conflicts of interest related to the issue they are writing about. If a blogger receives payment or income from a company, organization, group, or individual with a financial stake in the issue he/she is weighing in on, that information should be disclosed at the bottom of the applicable blog post.

Black Hatters load the deck

So that's the end of that.  I was also warned against something called 'Black Hatting' by a savvy tech writer I know.   As I understand it from surfing a few Google results, black hatting is a way of rigging content with keywords that link to a certain web page.  There's a famous example of the words 'black dress' on a site about nuclear engineering linking to the US department store JC Penney.  Essentially this fucks with Google's algorithms and loads search engine results in favour of the business that is paying to have these links in place.  Google doesn't like that and it seems, Huffington Post doesn't either.

I wasn't sure I was black hatting - I thought the context was relevant.  Say to someone, 'You should read this article about insurance, it's really interesting' is a sure fire way to turn them off the idea.  But if you say 'Just read this amazing story of a downhill skier who totally wrecked her knee two years ago but is favourite for the gold medal at Sochi', you're likely to have hooked their interest.   That feature might well mention an insurance company that got the best doctors involved and paid for the best care so they'll get a discreet plug.

So how do you know if you're black hatting?  When writing content, it's all about context.  People reading about nuclear engineering probably aren't there to buy dresses from a department store.   Are people who are reading about a skiing accident thinking about insurance though?  I think it's just about relevant, but I'm not sure.  If anyone can offer a guide, I'd love to see it.

Reinvent Yourself!

I don't usually just post links but I wanted to get this out there before I forgot.  So easy to do in this age of a million and one things on the internet that will distract you.  It's not only a great bit of writing (succinct, witty, honest) but also sage advice.   It might give you a clue what has been on my mind a lot lately. Ladies and Gentleman, I give you James Altucher's Ultimate Cheat Sheet for Reinventing Yourself.

The Importance of Encouragement

Following my 'I'm over it' post a few weeks back, I got an encouraging email from someone I used to write for before he moved jobs, telling me he steers a lot of the interns towards it for 'it's candid insight'.    It gave me a bit of a boost, so thanks Duncan.  If you're an intern and you're reading this, hope you find something worth reading.  Also, if you know someone whose writing you enjoy, let them know.  They might really need to hear it.

What I've remembered since that miserable post is why I started writing in the first place: it's because I really like doing it.  A restaurant review I wrote some time ago has just been posted by the Editor and I'm really happy with it - I think it's a good bit of writing.  To the Americans reading this, us Brits are not good at blowing our own trumpet, so enjoy this rarity.  Click HERE to read the post.

The other thing that happened after I'd written that post is that I got another enquiry about producing some more content.  Funny how the work comes to you just when you're starting to lose hope.